888 Holdings to Acquire William Hill’s Non-US Operations in $3 Billion Deal
888 Holdings is poised to purchase William Hill’s operations outside the United States for a substantial $3.03 billion, finalizing an agreement with Caesars Entertainment.
This strategic takeover represents a significant move, uniting two industry leaders in the realm of internet wagering. 888 views this as an opportunity to solidify its position as a global force in online betting and gaming, expanding its footprint, diversifying its product portfolio, and positioning itself for substantial revenue expansion.
Through this merger, they project annual pre-tax cost savings of at least £100 million. To illustrate the magnitude, the combined 2020 figures for both entities indicate an estimated $2.5 billion in revenue and $464 million in adjusted EBITDA.
Itai Pazner, 888’s Chief Executive Officer, expressed his enthusiasm, characterizing it as a “pivotal juncture” for the company. He underscored the creation of a global online betting leader, possessing remarkable scale, influential brands, a broader selection of products, and a platform designed for robust growth.
Pazner commended William Hill as a legendary sports betting brand, an ideal complement to 888’s own prowess in online gaming. He emphasized their mutual commitment to digital platforms, prioritizing the customer, and advocating for responsible gaming with elevated industry benchmarks for safer betting practices.
The executive team at William Hill left us with a positive feeling, and I am excited to collaborate with them and the broader William Hill staff. As a collective, we will utilize our cutting-edge technology, robust brands, and expanded reach to provide an outstanding customer experience.”
Caesar’s Group emphasized that the agreement is contingent upon the endorsement of 888 shareholders and regulatory authorities, with an anticipated finalization date within the first three months of 2022. Deutsche Bank and Linklaters are serving as counsel to Caesar’s Group throughout this process.
The Chairman of 888, Lord Jon Mendelsohn, remarked, “This acquisition presents an extraordinary chance to merge our globally recognized gaming brand with a distinctive and legendary sports wagering brand, establishing a global frontrunner in the online sports wagering and gaming sector.”
He further noted, “We are confident that this union will generate substantial value for stakeholders, forming a unified entity possessing industry-leading technology, offerings, and brands spanning sports betting, gaming, and poker, bolstered by exceptional management teams from both organizations.”