Codere Extends Real Madrid Partnership to Bolster Latin American Presence

A top online gaming and sports wagering firm, Codere, has prolonged its sponsorship deal with the iconic Real Madrid soccer club for an additional five seasons, lasting until June 2026. This expanded collaboration strengthens Codere’s dedication to Latin America, a territory where it maintains a substantial footprint, and reinforces its worldwide growth plan. Codere currently functions in over 20 nations, with a particularly robust presence in Latin America, providing online wagering options in countries such as Mexico, Colombia, and Argentina.

The connection between Codere and Real Madrid commenced in 2016, founded on mutual principles and an aspiration for global dominance. Vicente Di Loreto, Chief Executive Officer of Codere, conveyed his excitement, remarking, “We are delighted to extend our contract with Real Madrid. We possess the same values and drive to be frontrunners in our respective domains.”

This alliance holds particular significance for Codere as it maneuvers through the post-pandemic environment and aims to solidify its standing as a key contender in the international online gaming sector. Moshe Edree, Managing Director of Codere Online, emphasized the importance of the Real Madrid collaboration for their ambitious growth objectives in Latin America.

This collaboration is a guaranteed win! It will significantly boost our current online sports wagering platform and allow us to capitalize on Real Madrid’s immense fame in Latin America. Imagine major regions like Brazil, Chile, and Peru – when the legal framework is established, we’ll be poised for substantial success.”