Crab Sports Partners with Intelitics to Optimize User Acquisition in Maryland
Marylands own Crab Sports, a platform for wagering on athletic contests, is joining forces with Intelitics, a top data analysis firm in the internet gaming industry, to bolster their user acquisition plan in Maryland. This collaboration is scheduled to commence in the second quarter of 2023 when Crab Sports debuts in the state.
Through this alliance, Crab Sports will utilize Intelitics’ robust platform to oversee all their affiliate and paid media initiatives. Intelitics’ platform is recognized for its instantaneous tracking, comprehensive player activity examination, insightful reporting, and adaptable dashboards, all consolidated within a single, unified interface.
This will provide Crab Sports and their marketing collaborators with access to real-time information and versatile tracking functionalities, enabling them to refine their campaigns and amplify their return on investment.
Notably, Crab Sports’ platform is powered by GiG, a major entity in the iGaming platform sector. This alignment proves advantageous as Intelitics already possesses an existing accord with GiG, facilitating seamless integration with operators such as Crab Sports.
Allan Petrilli, VP of Sales and Growth at Intelitics, conveyed his excitement about the partnership, remarking, “We are delighted to be assisting Crab Sports and aiding them in tapping into the lucrative player demographics that partners, affiliates, and paid media channels deliver. Regional brands enjoy a distinct edge in their home market, particularly when they embrace a data-driven methodology for customer acquisition.”
Derek Baker, the top dog at Crab Sports, is thrilled about their collaboration with Intelitics. He firmly believes that Intelitics is the ultimate solution to monitor their expanding network in Maryland. He’s especially blown away by the platform’s robust capabilities and intuitive design.
This development follows Crab Sports joining forces with Internet Vikings, a major player in the iGaming industry, to make a splash in the Maryland market.