AXL Associates Acquires Astute Media in a £22 Million Deal
AXL Associates, a prominent force in the digital gaming realm, just sent shockwaves through the industry by purchasing Astute Media, a media conglomerate headquartered in the UK, for an unprecedented £22 million. Imagine this – Astute Media is akin to a colossal advertisement platform spanning the globe, disseminating over 9 billion promotions each day via its 12 distinct subsidiaries. This audacious maneuver by AXL Associates centers around penetrating new demographics and cementing their dominant position within the sports wagering affiliate landscape.
For the uninitiated, AXL Associates is a major entity in the online gambling sphere. Monthly, they link their collaborators with more than 6,000 fresh clients prepared to wager, all facilitated through their expansive network exceeding 2,000 gambling and sports-centric websites.
This isn’t their first foray into acquisitions either. Earlier this year, AXL Associates secured TipsBettingMedia Ltd in the UK for £260,000 and subsequently procured the affiliate platform oddstake.com for a substantial €1.15 million.
Alex Munteanu, the architect and CEO of AXL Associates, expressed palpable enthusiasm. He proclaimed this acquisition as their most significant to date and a monumental stride towards becoming the preeminent iGaming affiliate enterprise globally. He exuded confidence that this strategic move will double their capacity to deliver prospective patrons to their iGaming associates. He even hinted that in a matter of weeks, AXL Associates will be directing tenfold the typical traffic volume to its partners as a direct result of this acquisition.
The organization anticipates achieving a monthly influx of more than 25,000 potential customers through natural channels by the middle of 2018.