Better Collective Enters African Market Through Partnership with Punch

A prominent force in the international sports wagering industry, Better Collective, has targeted Nigeria for expansion, joining forces with Punch, a dominant media entity in the area. This strategic collaboration will empower Better Collective to fuel Punch’s sports betting platform, providing a plethora of data and offerings to their vast readership.

This agreement represents a pivotal moment for Better Collective, signifying their initial venture into the African market via a media alliance. Punch commands an extensive reach, not only within Nigeria but also spanning Europe, North America, and Asia, boasting a social media presence surpassing 11 million followers.

Jesper Søgaard, CEO and co-founder of Better Collective, conveyed his excitement, noting that the partnership with an esteemed organization like Punch establishes a solid foundation for their African growth strategy.

Adeyeye Joseph, Managing Director and Editor-in-Chief of Punch, mirrored this sentiment, emphasizing the collaboration’s capacity to furnish top-tier content to Nigeria’s expanding sports betting demographic while propelling user acquisition and income generation for Punch.

This initiative follows Better Collective’s stellar 2022 financial performance, reporting a 52% surge in earnings, reaching €269 million (roughly $292 million), accompanied by an exceptional 34% organic expansion rate.

Enhanced Cooperative, at a recent investor gathering, unveiled their outlook for the times ahead. A dominant force in the sector, they aim for substantial expansion, particularly through the incorporation of other businesses. Their confidence in the trajectory appears quite strong!