AXL Affiliates Acquires Astute Media in £22 Million Deal
A prominent force in the internet gaming sphere, AXL Affiliates, has made a significant move by purchasing Astute Media, a media firm headquartered in the UK, alongside its dozen subsidiary companies. This transaction, valued at an unprecedented £22 million, grants AXL entry to Astute’s expansive worldwide promotional network, generating in excess of 9 billion views per day. This calculated maneuver is poised to open up new consumer bases and territories for AXL, solidifying their status as a frontrunner in the sports wagering affiliate sector.
Already a major entity within the sector, AXL Affiliates commands a network exceeding 2,000 gambling and sports-related websites. They are a critical driver in attracting new clientele for betting enterprises, consistently delivering an impressive 6,000 new depositors monthly. This acquisition closely follows two other substantial agreements this year: the purchase of UK-based TipsBettingMedia Ltd for £260,000 and the record-setting €1.15 million acquisition of the affiliate platform oddstake.com.
The visionary behind AXL Affiliates, Alex Munteanu, conveyed his enthusiasm regarding the deal, emphasizing that this acquisition represents a crucial stride towards their objective of becoming the globe’s preeminent iGaming affiliate enterprise. He contends that this action will effectively multiply their capacity to deliver potential customers to their iGaming collaborators. Munteanu also alluded to the immediate effects of the acquisition, forecasting a tenfold surge in traffic directed to AXL partners in the upcoming weeks.
The organization anticipates producing in excess of 25,000 potential customers monthly through natural methods by the middle of 2018.