The Platform Predicament: Build or Buy?
In todays fiercely competitive landscape, discovering workable answers is crucial. Constructing your own foundation from the ground up is no longer the optimal approach; procuring a license instead makes significantly more commercial sense. Engineering a platform independently could consume years with no assurance of triumph. A PaaS (Platform-as-a-Service) either functions effectively, liberating you to concentrate on your business’s differentiators, or it fails, transforming into an impediment for your entire enterprise.
As emphasized by Ashley Lang, Chief Executive Officer of Pragmatic Solutions, numerous gaming entities are wrestling with this very predicament. Their current platforms are strained, and they’re evaluating the merits of collaborating with a dependable platform supplier versus attempting to construct something novel. While internal development appears enticing – offering the allure of product distinctiveness and autonomy – the actuality often diverges. Years ago, many operators embarked on this route, but it has become untenable.
What initially appears budget-friendly transforms into a liability over time. Remaining compliant with regulatory shifts, integrating new offerings and functionalities, overseeing operations, and fulfilling responsible gaming obligations – it all accumulates.
Enterprises working across numerous sectors encounter constantly shifting requirements. With the rise of “service standardization,” internal development is no longer the ideal solution. This view is shared by many businesses, as building in-house is perceived as a resource drain rather than a strategic allocation.
As Ashley points out, legacy technology and conventional business frameworks might not be suitable for addressing current market complexities. This is where Pragmatic Solutions comes in. The firm specializes in constructing the fundamental, technological infrastructure essential for any regulated gaming venture.
Pragmatic Solutions’ technology suite encompasses a Player Account Management (PAM) system encompassing user profiles, funds, customer relationship management utilities, promotional offers administration, transactions, identity verification, anti-money laundering protocols, and fraud prevention mechanisms. Additionally, they provide an integration center for incorporating external content and services, along with a content management system (CMS) to support customer-facing web platforms, applications, and retail points of interaction. These systems and offerings constitute the bedrock of any gaming enterprise, catering to universal operational demands across all gaming providers.
Pragmatic’s advantage resides in its adaptable core framework, which consistently integrates top-tier payment and content vendors and boasts a swift three-week implementation period for any third-party integration.
The firm is intensely concentrated on making its processes more efficient and maximizing income from its platform. They are heavily investing in automating tasks such as user authentication, spending restrictions, and scam identification – essentially, everything that satisfies regulatory bodies and maintains cash flow. Naturally, they ensure alignment with the specific regulations of each region they do business in. Nobody desires scrutiny from gaming authorities!