Betsson Inks Sponsorship Deal with Racing Club to Boost Latin American Presence

A prominent online gaming enterprise, Betsson, has partnered with Club Atlético Racing Club, a major Argentinian soccer organization, in a sponsorship agreement designed to broaden Betsson’s presence in Latin America. The collaboration will feature Betsson’s emblem prominently displayed on the rear of Racing Club’s shirts, encompassing both the male and female squads, throughout the 2023/2024 season across all tournaments.

Víctor Blanco, the head of Racing Club, conveyed his excitement, underscoring the club’s honor in securing a worldwide brand like Betsson and stressing the alliance’s tactical significance in granting Betsson entry to Racing’s vast and fervent supporters.

Jesper Svensson, the Chief Executive Officer of Betsson Group, reiterated this sentiment, emphasizing Racing’s storied past, dedicated followers, and skilled roster as crucial elements that make them an ideal counterpart for Betsson’s aspirations within the territory.

This joint effort signifies a robust alliance between a global gaming leader and a celebrated South American football club, presenting promising prospects for both entities in one of the planet’s most ardent football markets.

A prominent gaming corporation is expanding into Latin America, anticipating the agreement will substantially enhance their visibility and brand awareness in the area. The company representative appeared optimistic, highlighting their dedication to crafting an unforgettable experience for racing enthusiasts.

This development follows closely behind another gaming behemoth, Betsson, encountering a significant financial penalty in Finland. Finnish regulators imposed a €2.5 million sanction on them for breaching promotional guidelines.