Sports Illustrated Teams Up With 888 Holdings to Launch Sports Betting Platform
## Renowned Sports Publication Takes on Sports Wagering with Gaming Giant
Calling all sports enthusiasts! Sports Illustrated is joining forces with 888 Holdings, a prominent name in the online gaming industry, to introduce a cutting-edge online sports wagering and iGaming platform. Utilizing 888’s proficiency, the legendary publication seeks to provide a novel and captivating betting experience later this year.
The platform, christened “SI sportsbook,” will premiere in Colorado in the latter half of 2021, capitalizing on the flourishing US sports betting sector. Following its Colorado debut, the strategy involves expanding to other states, taking advantage of the escalating fervor for online gambling.
This exclusive collaboration is a significant victory for both entities. 888 gains entry to Sports Illustrated’s vast and devoted following, offering a potent and budget-friendly avenue to reach countless prospective users. For Sports Illustrated, this endeavor represents a substantial broadening of their brand, tapping into a fresh revenue source and engaging their audience in an entirely new manner.
Itai Pazner, Chief Executive Officer of 888, conveyed his enthusiasm regarding the partnership, underscoring the immense expansion potential of the US market. He emphasized the iconic stature of Sports Illustrated and the remarkable chance to connect with their steadfast and ardent fanbase.
Jamie Salter, the head honcho at ABG, expressed his enthusiasm about Sports Illustrated’s venture into the digital sports wagering and iGaming sectors.
He emphasized the substantial and swift expansion of the sports betting market, highlighting how this collaboration would enable them to broaden their brand’s revenue channels and connect directly with their sports enthusiast audience, ultimately amplifying the brand’s footprint.
Salter lauded 888 as a global powerhouse in online betting and gaming, possessing a top-tier technology infrastructure, product offerings, and marketing prowess. He conveyed his excitement in joining forces with them to provide cutting-edge and captivating product experiences to sports aficionados.