ESportsCentral Embraces Betting Affiliate Partnerships
ESportsCentral is branching out into betting affiliate partnerships, according to iGB.
Media Central Corporation, the alternative media company behind ECentralSports, has forged affiliate marketing partnerships with numerous esports betting websites as a means of further monetizing its new digital media platform.
These agreements will enable ECentralSports to incorporate betting into its content offerings and provide dedicated betting channels, linking to multiple operators including Loot.Bet, ArchaneBet and BeWinner.
The channels will concentrate on Counter-Strike: Global Offensive (CS:GO), League of Legends and Dota 2, which ECentralSports highlights as accounting for 85% of esports betting activity.
ECentralSports launched earlier this month, offering users access to news, game coverage, analysis, events and lifestyle features, all revolving around esports.
“We are striving to create content that assists our readers in locating the most suitable online betting platforms for them,” stated John Lucas, editor of ECentralSports. “This enhances our overall content offering and positions ECentralSports as the central hub for all things esports.”
Brian Kalish, the head honcho of Media Central, stated, “We just unveiled ECentralSports a short while back and have already begun utilizing affiliate marketing to generate revenue from the platform. This demonstrates our dedication to constructing a prosperous and contemporary media enterprise that yields profits for our stakeholders.
“Affiliate marketing has proven effective for our other online ventures, and we anticipate ECentralSports to follow suit.”
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