Las Vegas Emerges as a Sports Hub, Attracting the National Thoroughbred League and Major Sporting Events
The National Thoroughbred League (NTL) has declared the establishment of its new central office in Las Vegas, vowing to “redefine the scene of sporting entertainment.”
The NTL, which began operations earlier this year, divides horse racing into distinct teams. This, in turn, makes the wagering experience easier to understand.
The move of the central office is intended to capitalize on Las Vegas’ increasing influence as a sports hub and provide the NTL with more chances to form strategic alliances. The NTL is also attracted to the opportunity to broaden fan involvement.
“We are excited to declare the relocation of the NTL to the dynamic city of Las Vegas,” stated Tom Rudder, President of the NTL. “This relocation signifies a strategic choice for our league to align with a community that shares our enthusiasm for sports and entertainment.
“Las Vegas offers an exceptional platform for the NTL, with an abundance of talent in sports betting and event management.”
Las Vegas’ growing significance in sports
In November, Las Vegas hosted its inaugural Formula One race. The Oakland Athletics, a Major League Baseball team, also declared they will be moving to the city in the future.
Pursuing the footsteps of the NFL’s Las Vegas Raiders, the Oakland Athletics are also making arrangements to relocate from Oakland to Las Vegas. The city is taking on a more significant role in the NFL’s strategies, hosting the draft in 2022, and the Raiders’ Allegiant Stadium will be the venue for the upcoming Super Bowl in February.
The NFL isn’t the only organization seeking to boost its investments in Las Vegas. BetMGM asserts that 2024 will be the year the company “unveils” the city.
The F1 race in November drew a crowd of 300,000 fans to Las Vegas, leading to BetMGM’s betting volume being three times greater than any other F1 race in its history.
BetMGM’s CEO, Adam Greenblatt, emphasized the attraction of Las Vegas to the company’s customer acquisition approach.
“2024 is our year to unveil Las Vegas,” Greenblatt stated. “The reason for this significance is that the cost of acquiring a player in Las Vegas is only 27% of the cost of acquiring that player in the general market. Their value is also over 130%.”
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