PointsBet Partners with WNBA
PointsBet has forged a significant partnership with the WNBA, becoming their official wagering collaborator. This marks the inaugural instance of PointsBet collaborating with a women’s professional athletic league.
PointsBet is now empowered to integrate WNBA matches into their betting platform and secure sponsorship agreements with WNBA teams.
“We’re truly enthusiastic about partnering with the WNBA and extending our exceptional PointsBet experience to their supporters,” stated Johnny Aitken, the head of PointsBet in the United States.
“The WNBA has demonstrated remarkable success in engaging fans, and PointsBet is delighted to be a part of their trajectory,” he furthered. “We have meticulously constructed our technology from its foundation, enabling us to enhance our product and customize it to align with fan preferences. WNBA enthusiasts will be captivated by the swiftness and user-friendliness of our application.”
PointsBet and the WNBA will collaborate to ensure the integrity and fairness of the games.
WNBA Head Cathy Engelbert stated the agreement will enhance the viewing experience on a secondary screen, which will likely boost fan engagement with the athletes, franchises, and the league overall.
You can access the full article on the iGB North America platform.
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